POS Media Europe is an established provider of retail media solutions across Europe. Since its founding in 1998, the company has grown into a recognized partner for major retail chains and FMCG brands, offering a broad portfolio of retail media solutions. Genesis Private Equity Fund V (GPEF V), a private equity fund from the Genesis Capital group, has agreed to invest in POS Media Europe with the aim of supporting its further development and strengthening its position in European markets. Following completion, Mr. Richard van het Bolscher, the founder and CEO, will remain the majority owner, while GPEF V will hold a significant minority stake alongside the management team. Completion of the transaction is subject to approval by the relevant competition authorities.
POS Media was previously part of the Genesis Capital portfolio through Genesis Private Equity Fund III. The new investment by GPEF V marks a new chapter in the relationship between Genesis Capital and POS Media and reflects our continued confidence in its market position, the strength of its management team, and its long-term potential.
“POS Media Europe is a well-established and respected player in the CE region, active in a segment that continues to gain importance as brands and retailers prioritise effective in-store visibility and customer reach. Genesis Capital has the experience and resources to support the company’s growth initiatives, including potential expansion in existing and new markets, both via add-on acquisitions as well as new market entries,” commented Jiří Kolísko, Investment Director at Genesis Capital Equity.
“The re-entry of Genesis Capital into POS Media Europe is an acknowledgment of the trust in the competence of the founder and key management team to deliver long-term value. We believe the proven partnership will be an important asset for the next stage of development,” added Matěj Kaňka, Investment Manager at Genesis Capital Equity.
“I look forward to welcoming Genesis Capital as a partner for another chapter of POS Media growth. We see a huge potential in the expansion to other European countries, leveraging our partnership with global retail partners and FMCG clients, as we are well positioned to benefit from the positive market trends in the retail media industry. It has been the previous fruitful cooperation with the Genesis Capital team that made the reinstatement of our partnership the clear choice for the whole management team. Importantly, we remain committed to delivering best-in-class services for our clients,” said Richard van het Bolscher, CEO of POS Media Europe.
About Genesis Capital
Genesis Capital is a private equity group that offers growth and development financing to small and medium-sized companies in Central Europe. Since its foundation in 1999, Genesis Capital has advised seven private equity funds with a total volume of EUR 650 million, which have invested in more than 90 companies to date.
The investors into Genesis Capital funds include renowned institutions such as the European Investment Fund (EIF), European Bank for Reconstruction and Development (EBRD), Česká spořitelna, Erste Asset Management (both members of the Erste group), Tatra banka (member of Raiffeisen group), Amundi Czech Republic (member of the international group Amundi), KBC Asset Management (member of KBC group), Kooperativa pojišťovna and Česká podnikatelská pojišťovna (both from the Vienna Insurance Group), Finnish fund-of-funds eQ Private Equity, Raiffeisen Investment Company, Sirius Investment Company, RSJ Investments, Naše Česko (fund of J&T Finance Group), Pragorent Investment Fund, Vegerson Investment Company, family offices SPM Capital, JCK Group and One Family Office, Rentea Pension Company, or a pension fund of a renowned global company.
At present, Genesis funds hold investments in the following companies: GTH catering, Summa Linguae Technologies, 11 Entertainment Group, Hecht Motors, Borcad, TES Vsetín, XBS Group, PFX, AV Media, STT Servis, Kasper Group, Schulte Group, GAF, Horecup, NAY-DATART, Slevomat Group, Fyzioterapie s úsměvem, R2B2, HC Electronics, JP-Prolak, SEA Enterprises, UPS Technology, Carussel, Předvýběr.cz, Knihobot/Bookbot, TechPlasty, LLP Group, Cross Masters and iFORO Group/Poptavej.cz.
For more information, please visit: www.genesis.cz/en
About POS Media Europe
POS Media was founded in Prague in 1998 as IMIGe (International Media Ideas Group), initially focusing on indoor media concepts. Later, the company reoriented towards the retail industry and retail media solutions, dynamically expanding and establishing new subsidiaries in Hungary, Slovakia, Romania, Poland, and Austria.
Today, POS Media Europe offers a wide range of retail media solutions in large retail chains, from various in-store activations to different digital touchpoints. The company is active in six countries in Central and Eastern Europe. The company´s most important partners include retail chains such as Ahold, SPAR, Carrefour, BILLA, Kaufland, and others. The company’s clients include primarily major FMCG companies such as Unilever, Nestlé, Henkel, P&G or Coca-Cola, which purchase retail media solutions from POS Media Europe.
For more information, please visit: www.pos-media.eu
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PR representation of Genesis Capital:
Adéla Veselá, The Point
E-mail: adela.vesela@the-point.cz, phone +420 722 193 819